Bank of Taiwan (BOT), adhering to its “user-centric” philosophy, continues to drive digital innovation and brand governance by offering diverse financial services tailored to users’ needs. Following its international accolades such as the “2024–2025 World Branding Awards,” BOT has once again achieved outstanding results at the 22nd National Brand Yushan Awards, securing three major honors: the “Digital Marketing Website” won the Best Popular Brand Award, while the “BOT Mobile+” app and the “Smart Decision-Making Platform” both received the Best Product Award, underscoring BOT’s leadership in the digital finance sector.

The three award-winning digital solutions highlight BOT’s comprehensive progress in digitalization:

The Digital Marketing Website, centered around its popular mascot BUBI, offers an immersive financial experience. Within just five months of launch, it attracted 850,000 page views and significantly boosted digital account openings, ranking BOT first among the eight state-owned banks. The website effectively converts high traffic into tangible customer acquisition momentum.

The BOT Mobile+ App has become the bank’s primary interface for customer interaction. By shifting from a “supply-driven” to a “demand-driven” model, BOT has built a personalized and intuitive financial platform. An agile development team was established to ensure rapid iteration of features to meet the mobile banking needs of diverse generations.

The Smart Decision-Making Platform adopts a “Decision-as-a-Service” (DaaS) framework, modularizing and visualizing cross-system business rules and decision logic. Through standardization and centralized management, the time required to update rules has been reduced from several weeks to just a few hours, significantly enhancing operational agility.

These accolades reflect not only BOT’s strength in digital transformation but also tangible results in ESG implementation, financial inclusion, and user experience optimization. Looking ahead, BOT remains committed to its core positioning as “the bank for all people, Taiwan’s steadfast supporter, and a driver of sustainability.” The bank will continue deepening its application of technology and service innovation to build a globally competitive smart financial ecosystem, striving toward the corporate vision of becoming a leading bank with a global footprint and delivering the brand promise of “Great Deal, Great Life!”