After winning six “National Brand Yushan Award” in July this year, Bank of Taiwan once again demonstrated its outstanding brand strength by winning “Brand of the Year” in the “2024-2025 World Branding Awards” announced by World Branding Forum. As the only Taiwanese brand to win a national award in the commercial banking sector this year, Bank of Taiwan beat out more than 927 brands, receiving the most votes from 100,000 consumers from 66 countries around the world. The award is a testament to Bank of Taiwan’s outstanding business performance and brand influence, which have been widely recognized by domestic and foreign awards.

The World Branding Awards is hosted by the British non-profit organization “World Branding Forum” and is the Oscars of the global brand industry. The awards use three major indicators: brand value assessment, public online voting, and consumer market research as their basis, and every year, companies with outstanding performance in brand image and influence are selected.

This highly coveted international award not only demonstrates high levels of recognition of the quality of financial services provided by the Bank of Taiwan, but also indicates the results of the Bank’s years of dedication to building a digital brand image and implementing a “user-centric” business philosophy. With its professionalism and innovative spirit, Bank of Taiwan has successfully set a benchmark for excellent branding in the global market.

Looking forward, Bank of Taiwan will continue to augment its digital transformation, create “thoughtful financial services,” interact with customers in more diverse ways, enhance user experience, realize the brand mission of “finance enables a better life,” and deliver the core value of “Great Deal, Great Life!”