Bank of Taiwan (BOT) adheres to its "user-centric" philosophy and has launched diverse financial services that meet user expectations. This year, BOT competed in the National Brand Yushan Award for the first time to demonstrate the bank’s recent extraordinary achievements in digital financial products and branding. All six entries received national-level recognitions, winning four prizes in Best Product and two in Best Popular Brand.

BOT was honored by the National Brand Yushan Award for six products and services. "Bank of Taiwan Tuition Fees Payment System" offers a variety of convenient payment services that reduce the need for students and schools to perform tasks manually. "Convenience Store QRcode Verification" works with the personal identification feature on the interactive multimedia service machines in convenience stores, allowing customers to easily complete online applications for banking services at any time of the day. "Bank of Taiwan Robotic Process Automation (RPA)" optimizes the efficiency of the internal processes, giving employees more time to focus on improving the customer service experience." Bank of Taiwan New Generation World Wide Web" provides additional personalized functions and exclusive interfaces for specific customer groups, which greatly improves the user experience and increases favorability. "Bank of Taiwan Brand Identity Design" reshapes the bank’s century-old brand image by integrating modern styles and innovative elements, while effectively connecting online and offline user journeys and providing digital touchpoints for deeper customer interactions. Finally, the podcast "Bank Of Taiwan (BOT) Talk Show" presents professional financial information on different topics to the public through dialogues that are easily accessible and understandable.

BOT has been diligently promoting digital transformation in recent years. The bank is striving to achieve its goals of digitalization and digital transformation, with a focus on improving the public's experience when using digital financial services. With more required transformations lying ahead, BOT thinks of innovation not as a destination but as an ongoing journey. Through its innovative and outstanding services, the bank aspires to implement inclusive financing in order to create a friendly financial environment, so as to convey its core value of "Great Deal, Great Life!", helping customers to live a great life with its financial services.